WordPress is one of the most popular CMS, powering a majority of websites on the web. Further, it also offers unique plugins such as WooCommerce to help businesses take their products and services online. However, the easy setup provided by WordPress and its features can only become beneficial for your business when you utilize them strategically. For this, you must craft a website that caters to your user’s requirements and converts every visitor to a long-term buyer. To manifest this vision, you can hire a WordPress developer for your store’s management and setup.
However, solely relying on technical assistance for your store’s maintenance can prove to be quite costly. So, for merchants who can’t afford to keep an in-house team of WordPress development companies, crafting conversion-centric strategies beforehand is necessary. It will help them stay in touch with their business operations while getting insights into their audience’s needs. In this article, we will take an in-depth look into a few ways merchants can use to optimize their stores for conversion. But before we dive into that, let us begin by understanding conversion-centric websites and their importance.
Conversion Centric Websites: Definition & Benefits
WooCommerce development companies or merchants build conversion-centric websites around the intent of converting visitors to long-term buyers. Creating a conversion-centric website includes providing UI/UX, content, and facilities, which would increase the buyer’s motivation to purchase your brand.
The key to ace the development of a conversion-centric website lies in understanding the user’s needs. It can help you craft a WooCommerce store that takes a problem-solving approach at every step of the sales funnel. Hence, it results in faster conversion of the buyer and enhances the brand image of your business. Further, with a constant conversion rate optimization, you can easily climb the ladder of glory amongst your competitors without any hassles. So, in a nutshell, conversion-centric websites provide the following perks:
- Higher sales
- Improved brand image
- Enhanced user interaction
- Upper hand in the competition
Hacks For Creating Conversion-Centric Website
From the above discussion, we can conclude that conversion-centric WooCommerce websites can efficiently help merchants thrive online. Hence, if you are planning to launch your WooCommerce store, conversion optimization is crucial. It will help your business to flourish online with ease by aligning it with the user’s expectations. For this, you can choose from the tips mentioned below to make your website conversion-centric:
Optimize Product Pages
Product pages play a crucial role in helping visitors make a purchase decision. So showcasing your brand’s authenticity and efficiency through the product pages is a must. For this, you can implement the ideas mentioned below:
- Use breadcrumbs to provide users with their navigation path to the current page.
- Write SEO-friendly product titles to make your product pages visible in the google search.
- Use lightweight images with good quality to enhance your website’s load speed.
Smart Pricing
Pricing plays a crucial role in the buyer’s purchase decision. Every buyer desire sales and discounts, whereas sellers desire profits. Finding a price margin that provides both can be quite tricky. So smart pricing of your products, which keeps the buyers excited without affecting your store’s ROI is a must. For this, proper cost analysis of each product and its demand is a must.
Personalization
Providing a personalized eCommerce navigation experience is a must for merchants to keep their consumers engaged. As it will make their navigation process more interactive and easy. To provide personalized navigation you can include the following features:
- Provide personal reccomendation
- Create brand identity by using a consistent theme, fonts, image dimensions, etc.
- Provide unique CTA and UI/UX elements
Mobile Optimization
Creating a mobile-friendly website is another crucial step for enhancing website conversion. A majority of users navigate websites through smartphones. Hence, ensuring that your website is accessible to mobile devices is necessary. Moreover, as consumers are shifting their preferences to mobile devices, it will be wise to make your WordPress stores mobile ready to improvise on the huge revenue opportunity it caters to your business.
Single Page Checkout
Believe it or not, more than 50% of users fail to complete their orders due to lengthy checkout processes in an eCommerce store. You can encounter it by taking the help of single page checkout on your store. Studies show that store owners who integrated it can overcome the cart abandonment rate more effectively than ones who ignore it.
By using a single-page checkout, you will provide all the checkout fields on one page. Hence, the users are not required to visit numerous pages or reload the page time and again to complete the orders. It will result in an enhanced user experience ensuring that users do not leave your website before completing their purchases.
Multiple payment gateways
Have you ever wondered if having multiple payment options on your eCommerce store can help you score more sales? Different users have different preferences for the mode of making payments for purchases they make online. The absence of any popular payment option can result in users abandoning their orders.
Moreover payment options like buy now pay later, monthly installments, or cash on delivery are time-tested ways to prompt users to buy products even if they have budgetary constraints.
Social media integration
Social media provides a huge reach to any eCommerce business. By using social media platforms effectively, you can generate significant sales for your brand. You can integrate social media channels such as Facebook, Twitter, and more to prompt users for sharing the products with other potential buyers.
The stores that use social media channels to promote and share the products have higher conversion rates than the ones that are yet to follow this strategy.
Integration of Promotional tools
If you analyze the current trends of the eCommerce industry, you will find that promotional tools like sale sections, promo codes, cashback offers are quite common in all popular online stores. You can also use these promotions to scale your sales. Such promotional tools also help you secure customer loyalty so that they can keep returning for more purchases later.
Featured and Bestselling Product sections
The other significant way to optimize your store for more sales is by using the featured and best-selling sections on your store. These sections let you highlight the products purchased by the users frequently or have a significant value in terms of savings or utility.
It will let the users find products that can become good purchases easily. Many online stores also use these sections to feature the latest arrivals and highly discounted products for their buyers.
Speed Optimization
The user experience on your store is directly proportional to the speed of your website. The stores that are not fast and take excessive time to load often turn off the users, thus resulting in a loss of revenue. You can optimize numerous page elements for optimum speed. Don’t hesitate to take help from an experienced WordPress developer to optimize your eCommerce store for speed for more sales and an unexceptional user experience.
To Wrap Up
Creating conversion through WooCommerce eStore can be challenging for merchants diving in without a proper strategy. If you wish to avoid such hurdles while setting up your eStore, adapt to the above-mentioned hacks today. These unique and efficient hacks for driving conversions will help you drive more buyers toward your brand. Further, it will also help you enhance your brand image, website traffic, UI/UX, and sales.
