Tip 1 – Update your Website (ASAP).
Don’t start the year with a broken website. This would be like wearing an unwashed uniform to your first client meeting.
Users spend only 45 seconds on your website . Your site must be user-friendly and updated. You don’t want users to leave.
Tip 2 – Make sure your website is mobile-friendly
The COVID pandemic has seen a sharp increase in mobile device usage. Your website must be mobile-optimized.
Customers will find it easy to use and more convenient. It’s easy to forget how fast time flies when you have fun and a good time. This is what you want for your customers.
Mobile-optimized websites will help you with Google’s Core-Web-Vitals. This allows you to measure speed, visual stability and responsiveness. These measurements will improve your Google search ranking.
You want your customers to find you on desktop and mobile. Most of the users will search for you via mobile devices. Let’s ensure they have a great experience. The Best digital marketing agency in Thane is the perfect choice, they can provide top notch digital marketing services for business growth.
Tip 3: The user experience (UX),
Google users indicate that they prefer websites with great page experiences. This makes sense, as who wants to spend hours online struggling?
Putting emphasis on user experience (UX), will ensure that visitors stay on your website longer than they visit competitors.
Google has created a new set metric called “Core Web Vitals” to help companies measure user experience on their websites. These metrics help measure website speed and responsiveness as well as visual stability.
Tip #4: Create Content to Answer Users’ Questions
Always answer your users’ questions is the best and most engaging content If users feel they don’t have the answers they need, they will leave.
This content should inform, add value and help users solve problems.
Tip 5 – Take advantage of paid ads (if you don’t already)
Businesses have traditionally used radio, television, and print media to increase their exposure. The pandemic has had a negative impact on the effectiveness of many of these media platforms. Digital was the least affected and actually performed better during the pandemic.
Businesses are shifting from traditional marketing strategies to digital strategies in order to lower costs and increase return.
This improves your business’ website traffic. More traffic means more people find you, which in turn means more sales and profits over the long-term.
Tip 6 – Use New Marketing Tools
Businesses are able to optimize their processes and use new programs and methods.
Tip 7 – Automate Your Tasks
Automating your tasks will help you save time, prioritize high-priority projects, and increase efficiency. Automating the right areas can significantly increase your Digital Marketing Strategy’s benefits.
Here’s a list of areas that you might want to automate:
- Automate Marketing Emails: Schedule marketing emails ahead of time to select contacts. To provide personalized follow up, you can create email series that are sent to different audiences.
- Automate Notifications are a great way to follow up on an email sent by someone.
- Automate Social Media Posts: Schedule all social media posts across multiple platforms in advance.
- Automate Lead Flow: If a user wants to download a resource you can send an email to them immediately to enable them to do so. To help them progress down the funnel, you can send them regular automated emails with more information about the topic.
- Automate Analytics Reporting: Use Google Analytics and your CRM for consumer behavior tracking. These metrics are crucial to track the growth of your marketing efforts.
Tip8: Create content that people search for and that they find useful
SEO Tools and Google Analytics Data will show you which keywords and topics are being searched for in your industry.
This data can be used to create blogs or other resources.
Make quality and valuable content is the goal. You can also use these topics for improving and repurposing the information in your most searched blogs.
It is important to place emphasis on human connections, and not just selling your product. You’ll gain credibility and trust with potential customers by providing valuable and useful content.
Social Media Marketing will boom in near future. This is mainly due to video-based social media advertising. Consumers are more likely to engage with both image-based and video content.
This past year has seen dramatic changes in nearly every social media platform.
Apps like TikTok, Instagram Reels and others have appeared a year ago. This makes videos more popular than ever and will likely be the most used content type on social media in future.
Digital marketers and agencies would agree that video marketing generates more leads than static postings.
You can even go further by adding interactive elements into your marketing videos.
Interactive videos offer a unique type of content that allows the viewer to interact with the videos, creating an unparalleled user experience.
Interactive video content is preferred by consumers over other video types because they can choose what information they want and when to view it.
Tip 10 – Going Local Can Boost Your Sales
Local people need to be included in marketing campaigns. Optimize your digital presence to local SEO.
A report says that 72% of customers conducted a local search prior to visiting a store within a five-mile radius.
A Google My Business page and strong backlinking profiles are essential to improve search results.
Next, you might use technology like geolocation services to reach your target audience. Geolocation data allows you to send personalized messages encouraging actions at your local store.
Tip 11 – Use tools that enable digital sales
Consumers want immediate solutions.
People don’t want to spend hours looking for information. With COVID changing consumer behavior consumers expect everything to be done online.
Try incorporating some digital strategies and tools in future to make it easier for your contacts, so they can easily engage with your sales team on your terms.
Tip 12 – Build Your Brand Strategically
First impressions are important, no matter if you’re an industry professional or a novice. It matters a lot. You need a rock star brand that is able to make a first impression.
Your brand is not just a logo displayed on a wall. Branding runs deep.
It is crucial that you hire a professional to design your logo and branding. This is an integral part of your brand.
Tip 13 – Track & Measure Spending
Different online marketing and branding channels can bring different benefits to your business. You have to spend money in order to make money, as the old saying goes. Be ready to spend but smart about it.
Spend time analyzing each platform, channel, and tool in detail. Set clear, measurable goals for each activity.
This will allow you to make informed decisions about where and how much money to spend. Digital marketing and spending should be strategic.
You’ll be wasting money if you do things randomly.
Then we wait for the results. Once we have identified which campaigns are most successful, we then spend more money on them and eliminate the rest.
You must ensure that you continuously monitor and review the results of all your marketing and branding tactics and promotions.
This will help you ensure that you are getting the most value for your money and allow you to stop or alter activities that don’t meet your goals.
Tip 14 – Improve Your Online Presence with SEO
Search engine optimization (SEO), is the science and art of being found online by people who search for relevant terms on Google or other search engines.
SEO has three main components:
- Research what people are looking for in your industry
- Writing valuable and relevant content that answers the searchers’ questions
- Linking back to this content on other websites
You can dramatically increase your reach to new online communities and audiences by using SEO. You can attract them to your site and hopefully turn them into paying customers.
Tip 15 – Know Your Customers
Knowing your customers and their behavior will give you an insight into their markets.
You have many options to measure and understand your customers’ buying habits.
Create customer personas to help you develop your digital marketing strategy and branding strategy.
You can also monitor your behavior and search results with Google Trends to stay on top of the relevant topics.
Tip 16 – Create self-service options
People today desire instant gratification.
Provide great customer service by answering customers’ questions and providing resources while prospects and customers are engaged.
Knowledge Base:
Don’t wait for support to get back to you for hours or even days. Answer your customers’ questions immediately by creating a knowledge base with answers to frequently asked questions.
Examples, photos, explanations, and links to additional resources should be part of your knowledge base. All of these are accessible via Google.
Training videos:
To assist customers with product education and customer on boarding, create a library of how to videos. This will help the company build a reputation for being a brand that cares about customers.
Tip 17 – Account-based Marketing
Account-based marketing (ABM) is a new digital strategy to be considered in 2021. ABM is a personal, strategic marketing strategy that targets key business accounts.
B2B marketers already focus on account-based marketing strategies (ABM).
According to a survey 84%, account-based marketing has higher returns than any other digital marketing strategy!
Tip 18: Use personalization
Get in touch with your prospects and send them relevant messages based upon the data that you have gathered.
Personalize your messages with the following information from your CRM: Contact and demographic information, webpages visited, emails clicked, resources downloaded, etc.
Personalization strategies have helped businesses improve their content marketing.
Here are some ways to do it:
- Keep sending relevant information to prospects – Once a prospect has downloaded a resource or subscribed to it, continue to send them information and resources that are related to their interests to help them move through the stages of their Buyer’s Journey.
- Your prospects should be addressed by their name. Emails that include personalization in the subject line and email message will be more open and clicked. Personalized emails offer six times more transaction rates.
Tip 19 – Review your strategy and budget
To understand the success and failures of your marketing efforts over the past year, take a look at your metrics. This will help you improve your search engine optimization and pay advertising in the future and prevent you from making any mistakes.
Incorporate the strategies discussed above into your digital strategy.
Make sure you update your marketing budget in order to cover the new digital marketing tools and strategies.
Tip 20 – Get on Google My Business
It is crucial to get your local business or brand on Google My Business.
GMB can be set up by you or hired through an agency.
GMB is a tool that you can use to display your company’s information on Google Maps and Google Search.
You may highlight branded components in photos and posts. You can also display important information such as opening hours, website address, phone number, and address.
Tip 21: Be Authentic
Being authentic is one of the best ways to attract new customers. Instead of creating a brand people want to know about, why not be authentic and attract customers who share your core values?
This will allow you to make your brand voice heard and will result in your audience responding more authentically.
Authenticity communicates a message about your brand and will help you attract more customers to your business.
