If you’re still not sure why your company needs a mobile app, think about this: In 15 minutes after waking up, 68% of individuals check their phones, according a Google Micro-Moments survey. Thus, it is likely that they do this as soon as they wake up each morning. Isn’t it fantastic if your company could participate in this daily routine? Your app becomes a part of your customers’ lives simply by existing, and it has the power to increase engagement, sales, and brand loyalty more than the most costly advertising campaign could. Let’s examine the top motivators for developing and releasing a mobile app for your company right now.
1. Apps Provide You with the Widest View
Yes, it is correct. More people will see your company via a little icon on their smartphone than from a large billboard or broadcast commercial. After all, according to a Flurry Mobile survey, US customers use their mobile devices for up to five hours a day—yes, this officially surpasses TV as the country’s preferred screen.
The inference is as obvious as a summer’s day. If becoming noticed seems appealing, firms should start focusing on mobile. Being available to clients around the clock with a mobile app provides you a distinct advantage over a rival that can only be accessed through a web browser, requiring users to enter their login credentials. Additionally, you have a clear edge over companies that depend on print, TV, and other media advertisements for exposure. Hiring mobile app developers when considering project augmentation is based on the need for specialized knowledge and experience, which enhances the development process by bringing in a variety of viewpoints and technological know-how.
2. Apps Increase User Interaction
Native applications effectively turn mobile devices into the main means of communication, which raises the bar for client involvement. Almost all of the time, consumers carry a smartphone with them, even while using the toilet. They often constantly check their phones for texts and alerts.
You may strategically engage your clients on a very personal level because to the mobile’s omnipresence. Push alerts may be sent at certain periods of the day or week. For example, between lunch and supper, food delivery apps might send out delicious discounts and customized specials. During long weekends, travel-related applications such as those for booking hotels and taxis might provide personalized deals.
Even more amazing is the degree of personalization that applications can provide. The customer’s location may be accessed by a native app, which can then deliver offers tailored to that area. Is it because consumers don’t give a damn about a ten-mile discount at half price, but they would care about a ten percent discount at the closest Starbucks? It is difficult to resist it.
3. Apps Compile Useful Data in Real Time
By using end-user-specific data that may be collected in the least intrusive way while protecting users’ privacy, native applications provide high-level analytics. Apps may monitor user behavior in a variety of ways, including heat maps, user flows, drop-off points, cart abandonments, and time spent in-app. These methods can provide you important information about your consumers’ likes and dislikes. Being able to access such intricate data enables you to properly plan and refresh your value offer on a regular basis. You can constantly provide precisely what your clients want when you understand what motivates user involvement.
4. Apps Function When Everything Else Fails
Despite the sharp increase in mobile use, several areas of the city still have patchy and unreliable cell networks. The experience of accessing the Web might be negatively impacted by a poor cellphone connection.
When your consumers don’t have an internet connection, you may keep an offline content bank full with engaging and entertaining material by using a native app. For example, Google Maps remembers destinations that users visit often and may assist users in navigating to those locations even when they are not connected. This not only increases the app’s usefulness but also makes using it a pleasure. Offline to-do lists, shopping lists, notes, and reminders may all be made accessible, giving your app a ton of functionality and increasing user pleasure.
5. Apps Promote Higher Brand Loyalty
You are obviously aware of the significance of brand loyalty, but in case you want further substantial evidence, we have compiled some brief statistics just for you:
– Profits grow by 25% to 95% for every 5% increase in client retention. (Bain & Associates)
– It costs 20 to 40% more to acquire new consumers than it does to keep existing ones. (Business School at Harvard)
– There is a 60 to 70% chance of turning a current consumer into a long-term one. There is a 5 to 20% chance of turning a prospect into a client.
According to CMO.com, loyal customers spend 33% more than new ones.
There aren’t many tactics that can foster brand loyalty like native applications. Online loyalty programs have previously been shown to be more successful than loyalty programs in physical stores (Harvard Business School).
By using app analytics, apps may assist you in engaging, keeping, and re-engaging clients with tailored offers. Push notifications may persuade consumers to change their minds about a purchase by providing a personalized discount coupon for products left in their carts. One way to increase conversion rates over the Christmas season is to send a unique shopping offer. For a consumer who hasn’t used your app in a long, a compelling offer might serve as the unique touch that makes them feel important and missed. If you have access to your consumers’ devices as an app, you may employ a variety of these inventive ideas to engage them.
6. Offer Good Customer Service
By 2020, a Walker Study predicts that consumer experience would distinguish brands more than pricing and quality. 72% of consumers believe that firms should value their time the most in order to enhance the customer experience, according to Forrester Research. It’s no secret that consumers would much rather interact with companies digitally than over the phone when contacting customer support.
Here, having an app offers you a clear benefit. Customer service tools and internal feedback channels allow consumers to contact you directly and get a prompt response and resolution. Such feature not only offers a prompt response time but also deters consumers from sharing their bad experiences on social media and the internet in general. Resolving problems inside the app helps in maintaining great ratings from users.
In summary
As you can see, the best way to expand your company and enhance revenue, customer acquisition, retention, and happiness is to develop native apps for your brands. At Linkitsoft, Take the risk and create the app if you’ve been considering it for a while; you’ll reap the rewards.
