Prescription drugs are advertised directly to the people for a long time now, as of now they are done so on a wider scale through social media as well.

You can ask any worker in the Research Proposal Writing Service regarding this matter and they will tell you just how many people are basing their dissertations on this topic. This way you can find out just how much people are concerned about DTC prescription drugs ads.

In this post, you will learn if prescription drugs should be advertised directly to consumers. You can use the information provided below to base your dissertation on and complete it with the help of Dissertation case study service or your supervisor.

Pros

Encourages To Seek Medical Advice:

It has been found in a survey that Prescribed Drugs Advertised Directly to Consumers encourage patients to come in contact with a health professional. Patients have discussed with their doctors a medical condition after viewing prescription drug ads. Most of them discussed behavioral and lifestyle changes. More than half of those patients got non-prescript or general drugs instead of the brand-name prescription drug seen in they had seen in the advert. This means that talking to the doctor was a real benefit to them.

In fact, people with lower income and education are less likely to take general medical help but they are more inclined to get some after watching prescription drugs ads. These ads not only make patients aware of the new drug but also help them analyze whether they need to see a doctor or not.

Quite Informative:

Awfully a lot of times consumers are unaware of certain medical conditions and their treatments but through prescription drugs being advertised directly to them, they can get access to this information. Research has also been conducted on this perspective and has given positive results.

Thanks to FDA these ads include the benefits and risks of drugs displayed to inform the patent of all the consequences of consuming the drug. You already know work from home is not as easy many people have gotten depressed because of it. So these ads can make them aware of their situation and suggest a treatment.

Increases Medical Adherence:

Thanks to prescription drug ads being advertised directly to consumers, they feel more encouraged to adhere to the instructions of their treatment. This is because the ads have already succeeded in revoking their trust in medical treatment. Moreover, every tie the patient watches such add he/she is reminded of taking their medicine on time and do not cheat on their medication course.

More Successful Treatments:

It has been reported that when consumers came to see the doctors they often questioned about the drug in the ads. It turned out that they were seeing symptoms of the same illness that the drug cures in themselves. This way the consumers were capable of getting the treatment they needed.

For instance, Procrit is a medicine that is used to fight against anemia and can be utilized to help chemotherapy patients with fatigue. Before an ad campaign for this drug was launched, it was rarely prescribed to chemotherapy patients as they were not reporting fatigue caused by the procedure to their doctors. But when the patients saw this ad, they reported this occurrence and thus were appropriately treated.

Cons

Spreads Misinformation:

It is believed that prescription drugs being advertised directly to consumers often spread misinformation. Some people believe that these ads put extra stress on the benefits of the drugs which results in patients being misinformed.

Based on a study published in Sep. 2013 issue of Journal of General Internal Medicine, 60% of claims made in DTC prescription drug ads aired from 2008 to 2010 did not give important information, exaggerated it, were opinionated, or had pointless associations with the lifestyles of the audience. Later in 2018, it was found that there are a few ads that comply with FDA guidelines but the majority do not. (Britannica, 2022)

Promotion before Assuring Long-Term Safety:

A handsome amount of drugs is market via their DTC prescript drugs ad before knowing their safety profiles. Although the FDA does not let these advertisements aired on TV, but it is speculated that the country’s governments do approve of it and permit them to air. Drugs like Extra – for arthritis, Quaalude – for sleep, Darvon – for pain relief, Zennor – for irritating bowel syndrome, and many more have been taken off the market for safety issues after they were advertise.

Medicalized and stigmatized Normal Conditions and Bodily Functions:

It is because DTC prescription drug advertisements make you believe that normal characteristics, for instance, thinner eyelashes, or usual aging processes, like wrinkles and lower testosterone levels, are medical conditions that need to be treated with the help of drugs. Generation these days is more into getting normal signs of aging treated instead of accepting the fact that they are growing old and it is completely natural.

Prescription drugs being advertised directly to consumers has created the idea in their minds that normal conditions are “bad,” which results in the stigmatization of non-problematic circumstances.

DTC Prescription Drug May Not Treat Patients:

Unbelievably, any particular drug cannot be prescribe to everyone. This is because everyone has a certain resistance to some kind of drug and sometimes even allergies to a certain drug’s ingredients. Finding a drug treatment that can successfully treat you is going to take a few trials and errors if not a lot.

This is why if a prescription drug such as a sleeping pill is introduced through advertising it to the consumer and a person consumes it, chances are that it may not work for him/her and he/she may not get treated.

Conclusion

You have been provided with the pros and cons of DTC prescript drugs ads, now it is up to you to decide if prescription drugs should be advertised directly to consumers or not.