According to IMARC Group’s latest report, titled “Digital OOH Advertising Market: Global Industry Trends, Share, Size, Growth, Opportunity and Forecast 2022-2027”, the global market reached a value of US$ 14.8 Billion in 2021. Digital out-of-home (OOH) advertisement represents a dynamic communication medium displayed on digital signage. It is mainly used for advertising products or communicating information to the public across airports, shopping malls, railway stations, bus shelters, roadways, etc. These signs are also used in indoor spaces, such as medical waiting rooms, retail stores, movie theatres, etc., that are accessible to the public.
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The growing levels of digitization and the rising penetration of internet-based advertising platforms are some of the major factors driving the digital OOH advertising market growth. In line with this, numerous advertisers are using virtual screens, motion graphics, projectors, video content, etc., which are aimed at specific demographics. Moreover, increasing advancements in advertising technology, such as improved IoT connectivity, near-field communication, artificial intelligence (AI), beacons, etc., are encouraging the development of digital screens that deliver contextually relevant and real-time content. Furthermore, the growing number of retail complexes and commercial infrastructures are attracting more individuals for outdoor activities, thereby stimulating the market growth. Besides this, the declining costs of digital advertisements are projected to positively influence the growth of the digital OOH advertising market in the coming years. Looking forward, IMARC Group expects the digital-out-of-home advertising market to reach US$ 33 Billion by 2027, exhibiting at a CAGR of 13.41% during 2022-2027.
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As the novel coronavirus (COVID-19) crisis takes over the world, we are continuously tracking the changes in the markets, as well as the industry behaviors of the consumers globally and our estimates about the latest market trends and forecasts are being done after considering the impact of this pandemic.
Competitive Landscape with Key Players:
- APG|SGA
- Clear Channel Outdoor Holdings Inc.
- Global Media
- JCDecaux
- Lamar Advertising Company
- oOh!media Limited
- Outfront Media Inc.
- Stroer
Market Segmentation:
Report Coverage:
- Historical, Current and Future Market Trends
- Market Breakup by Format Type:
- Digital Billboards
- Video Advertising
- Ambient Advertising
- Others
- Market Breakup by Application:
- Outdoor
- Indoor
- Market Breakup by End-User:
- Retail
- Recreation
- Banking
- Transportation
- Education
- Others
- Market Breakup by Region:
- North America
- Europe
- Asia Pacific
- Middle East and Africa
- Latin America
Breakup by Region:
- North America (United States, Canada)
- Europe (Germany, France, United Kingdom, Italy, Spain, Others)
- Asia Pacific (China, Japan, India, Australia, Indonesia, Korea, Others)
- Latin America (Brazil, Mexico, Others)
- Middle East and Africa (United Arab Emirates, Saudi Arabia, Qatar, Iraq, Others)
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Key highlights of the report:
- Market Performance (2016-2021)
- Market Outlook (2022-2027)
- Market Trends
- Market Drivers and Success Factors
- Impact of COVID-19
- Value Chain Analysis
- Comprehensive mapping of the competitive landscape
If you need specific information that is not currently within the scope of the report, we will provide it to you as a part of the customization.
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IMARC Group is a leading market research company that offers management strategy and market research worldwide. We partner with clients in all sectors and regions to identify their highest-value opportunities, address their most critical challenges, and transform their businesses.
IMARC’s information products include major market, scientific, economic and technological developments for business leaders in pharmaceutical, industrial, and high technology organizations. Market forecasts and industry analysis for biotechnology, advanced materials, pharmaceuticals, food and beverage, travel and tourism, nanotechnology and novel processing methods are at the top of the company’s expertise.
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