The success of an e-commerce business depends upon its customers. If you succeed in attracting more visitors to your e-commerce business, your e-commerce business will live. On the other hand, if you fail to attract enough customers to your e-commerce business, it will die. If you want to increase the customers and revenue of your business, you should focus on the SEO of your business. SEO can drive brand awareness, fill the marketing funnel and elevate the content. It can also increase the user experience of your business website. To avail these SEO benefits, businessmen spend lots of time and effort on SEO. While doing SEO of an e-commerce business, they can make many mistakes. Here, we will discuss some common SEO mistakes that can destroy the e-commerce business.
1. Keyword Stuffing For Higher Ranking:
No doubt, if you want to get a higher ranking in the SERP, you will have to use focused keywords in the content. Now, the problem is that if you focus on unnatural keyword stuffing, this thing will destroy the SEO of your website. Therefore, you should be very careful while adjusting focused keywords in the H1, H2, H3, Meta description, website content, and product description. If you will do keyword stuffing, it is not an ideal way to increase the ranking of your website. Its reason is that this thing will decrease the value of your content. Google is focusing on the value of the content to improve its ranking, which can cause a bad user experience and inflate bounce rate. These things can also decrease the ranking of a website.
2. Reusing Vendor Descriptions:
It is also one of the most common SEO mistakes most businessmen make. Most businessmen try to scale up the volume of the products and brands available on their websites. While scaling up this volume, they don’t create unique descriptions for their products. They try to use the same descriptions that came from the manufacturers. The manufacturers give the same descriptions to countless websites. Most other websites also use the same descriptions without making any changes. When you use this kind of product description, your website may face a duplicate content issue. This kind of duplicate content may bog down the entire domain of your e-commerce business.
3. Poor Canonical Use:
Some businessmen run a network of websites. If you are facing problems creating unique content for one website, you can’t create unique content for multiple websites. Most businessmen also make this kind of mistake. These kinds of SEO mistakes can last some serious ripple impacts on the SEO of a website. If you are running multiple business websites, you can easily roll the same products on these websites. Before following this practice, you should consider the uniqueness of the content. Moreover, you should also adopt different SEO practices for the same product on different websites.
4. Not Having A Responsive or Mobile-Friendly Website:
If you don’t know whether your website is mobile-friendly or not, you need to pull out your mobile from your pocket. After pulling out your mobile from your pocket, you should browse the most important pages on your website. It would be best to do the same thing on the tablet. If your website is performing well on mobile and tablet, it means you have a mobile-friendly and responsive website. If you are facing some problems while viewing your website on mobile and desktop devices, you should try to optimize the mobile-friendliness of your website. After making your website mobile-friendly and responsive, you can easily grab more visitors to your website.
5. Lack of Product Reviews:
As told by a dissertation help firm, most businessmen try to improve the ranking of their websites revolving around the ranking factors. They don’t try to convince the customers to visit their websites which is another SEO mistake. When they succeed in convincing the customers to visit your website, you can easily convince them to make a purchase. More than 70% of the customers read the product reviews to purchase items. If you want to drive customers to your website, you should encourage the customers to leave product reviews. When customers leave product reviews on your website, they will provide value to your website. It is the best way to add new and unique content to your website. Google will also take product reviews as a positive ranking signal. If your business website is getting lots of positive reviews, you can easily optimize the ranking of your website.
6. Slow Website Speed:
According to research, your website should load within two to three seconds. If your website takes too much time to load the data, your customers will visit your competitor’s website by clicking on the back button. Therefore, if you are making enough efforts to improve the look of your website, you should also optimize the loading time of your website. You can use various tips to improve the loading time of a website. For example, if you have used high-resolution images on your website, these high-resolution images can increase the loading time of your website. If you want to decrease the loading time of your website, you should optimize these images.
7. Lacking Security Encryption:
Some e-commerce business websites face the problem of lacking security encryption, which is among other SEO mistakes. This thing can last a key impact on the SEO of your business website. If you are focusing on security encryption, you are providing enough confidence to your customers to trust your website. It is the most crucial thing to improve the customers’ user experience. It will also provide enough confidence to the customers to ensure the authenticity of your website.
On the other hand, if you are not using security encryption, your customers may lose their valuable information. When they lose their valuable data during the transaction, they will never try to visit your website. Moreover, Google also gives importance to secure websites in the ranking.
Final Thoughts:
You need to ensure that you follow the google protocols for SEO in e-commerce and keep in mind user preferences. You can help ensure that you do not destroy your e-commerce business by considering the points mentioned above. The SEO of your website will require constant work and updates.
Author Bio:
Robert Fawl is a professional Content writer & Content Marketer. Based in London, Robert is a Dissertation Writer and blogger with experience in encounter composing on various topics including but not limited to Essay Writing, Dissertation Writing, Thesis Writing Services and Assignment Writing etc.
