An optimized website is essential for any business wishing to gain greater visibility on the internet.
However, many companies, and particularly micro-businesses and SMEs, do not invest in a natural referencing strategy. Yet the benefits of SEO for a business are numerous.
- SEO brings visibility
Today, most of the research to find a professional is done on the internet. Working on natural referencing by choosing keywords that are relevant to your business and your activity ensures that you are visible to people interested in your products or SEO Services.
The Local SEO is also a solution to be found by people close to you. It is particularly useful for craft professions or businesses: hairdresser, plumber, butcher, florist, garage owner, etc.
- Traffic is better targeted
By implementing an editorial strategy based on natural referencing, you are sure to reach your target audience. Your editorial line is coherent and deals with all aspects related to your activity.
You are therefore positioning yourself as experts in your field in the eyes of Internet users.
- User experience is improved
For the user, browsing a site whose content is optimized for natural referencing is pleasant, because it is almost certain that the article will answer his request.
Google putting on the first page the sites that best answer the questions of Internet users, your site if it is optimized will make readers want to continue reading, read your future publications or learn more about your services.
- It ensures a better conversion rate
If a site keeps its promises, the Internet user will be more inclined to leave their email address or to make a purchase.
SEO allows you to target queries that interest your potential customers. By having pages referenced on these queries, you make sure you are visible to people with a genuine interest in your products or services.
- Internet users favor organic results
The sponsored content are becoming more space on the first page of Google. However, Internet users still favor natural results.
If an advertisement on Google generates more traffic to the site in question, it does not necessarily penalize the sites well referenced on this request. And what’s more, getting a page to rank well costs less than investing in Google Ad Words.
- It ensures long-term traffic
Aside from updates and regular checks on page positioning, SEO does not require recurring financial investments.
A well-positioned page is likely to remain so for a long time if a few criteria are met:
- Content update
- Regular keyword checks
- Checking the optimization rate in an SEO control tool
- It fits into your marketing strategy
SEO can be an integral part of your marketing strategy. Used well, it can help you grow your bottom line. Publications on social networks, web content, advertisements form a whole which ensures a real saving of time.
Choose a short-tail or long-tail keyword and develop a whole range of content around it: blog article, tweet, Facebook post, Instagram publication . You are thus certain to communicate on all your media on topics that interest your prospects and customers. You generate leads and increase your conversion rate.
SEO is a long-term investment that ensures organic traffic growth.
Integrated into a commercial strategy, it has a direct impact on sales and on the reputation of the company. It allows you to spend less on advertising or to better manage your communication budget.